Integration & Workflow
🔗 Integration Options with raia : Extending AI Agents into Your Workflows
raia is built to be more than just an AI assistant—it’s designed to act as a fully integrated teammate, capable of plugging into your systems and workflows in real time.
While raia AI Agents work out of the box across omni-channel communication platforms like SMS, Email, Live Chat, and even Voice, many businesses want to go further. They want to use these Agents inside workflows, trigger them from other tools, or let them talk to CRMs, ticketing systems, or internal apps.
That’s where RAIA’s flexible integration options come into play.
🧠 Why Integrate Your AI Agent?
Even though raia Agents are ready to chat from the moment they’re launched, integration unlocks powerful new capabilities:
Use the agent as a step in your automation flow (e.g., in Zapier or n8n)
Let your CRM or helpdesk system trigger an AI response
Push lead data, tickets, or summaries to a 3rd-party system
Allow your agent to query your database or run internal logic
Whether you're aiming for seamless customer journeys or smart internal operations, integration makes your AI Agent more connected, useful, and valuable.
🔧 1. raia API — Initiate and Control AI Agent Conversations
📌 What It Does:
raia secure API lets external applications initiate a conversation with an AI Agent and receive a structured response back.
✅ Use Cases:
Trigger an AI Agent when a new lead fills out a form
Route product inquiries through an AI before human review
Run agents inside a workflow tool like n8n or Zapier
Programmatically respond to support questions using an AI agent
🔑 Key Capabilities:
Start a new thread with user context
Pass custom context prompts and metadata
Retrieve the agent’s reply and use it inside your application
Multi-channel aware: you can simulate a Live Chat, Email, or SMS conversation from the API
🧠 When to Use:
Use the API when you want to control the flow or use the AI as a service inside another system.
🌍 2. Webhooks — Let the Agent Send Data to External Systems
📌 What It Does:
Webhooks allow your AI Agent to send data to other apps when specific events occur during a conversation.
✅ Use Cases:
Push new qualified leads to your CRM
Send summaries of completed conversations to your helpdesk
Log interactions in tools like Notion, HubSpot, Slack, or Google Sheets
Notify a manager or trigger an escalation when a certain keyword is used
🔑 Key Triggers:
onMessageEnd: sends a webhook after each AI responseonThreadEnd: sends a webhook when a conversation is idle for 6+ minutes
Webhooks send rich JSON data, including:
Full conversation history
User info (name, email, phone, IP)
Agent ID, score, and more
🧠 When to Use:
Use Webhooks when your external systems need to react to what the Agent is doing—ideal for logging, alerts, data sync, or follow-up workflows.
⚙️ 3. Functions — Let the Agent Call Your APIs Mid-Conversation
📌 What It Does:
Functions are custom backend integrations that your AI Agent can call while it's chatting with a user—on any channel (Live Chat, SMS, Email, etc.).
✅ Use Cases:
Look up order status
Schedule an appointment
Retrieve account balance
Get shipping info from your ERP or database
Create a ticket or task in a project management system
These functions are triggered based on user prompts, and the Agent decides when to call them based on your descriptions.
🔑 Configuration:
Define API endpoint, method, headers, and body structure
Add input/output variables
Include clear descriptions so the Agent knows when to use each one
You can test and preview the function before launch
🧠 When to Use:
Use Functions when you want your Agent to be actionable—not just conversational. These give your AI the power to do things, not just say things.
🌐 Summary: Choosing the Right Integration Path
API
Using AI inside another app or workflow
Your app or automation tool
Trigger an agent reply from a webhook in n8n
Webhook
Sending conversation data out to other tools
AI Agent response or thread end
Push leads to HubSpot
Function
Letting the AI call your internal APIs mid-chat
User prompts during a conversation
Check order status from your ERP
🚀 The Power of Interoperability
With these options, RAIA Agents can work within your stack, not just on top of it. Whether you’re powering customer experiences, employee workflows, or backend operations—you can make the Agent the brain inside your business logic.
Combined with RAIA’s omni-channel capabilities (SMS, Email, Live Chat, Voice), these integrations help your team automate faster, respond smarter, and scale without friction.
Want to try an integration?
Check out the API docs, create a webhook in Launch Pad, or build your first Function in minutes. Need help? Our team can guide you through any integration—just ask.
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